The very first episode of Market YOU First was entitled, "Are You A Brandnomer?"
To refresh your memory - a Brandnomer is where a brand name becomes synonymous with a product type. Examples of this would be Uber - which is actually just a car service, Jell-O - which is gelatin, and Q-Tips - which are cotton swabs. But since they've become Brandnomers - you'll rarely hear people call them that. Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.
But there's more to branding than just being synonymous with a product type. It also includes (But, isn't limited to...) colors, logo, jingles, fonts, and slogans. In essence - the things that people immediately recognize as your brand.
I just mentioned fonts. Have you ever seen words arranged the same way as a logo you're familiar with or with the same fonts? It immediately gets your brain working towards where you know it from. And THAT'S successful branding!
Branding is a lot like operating an old water pump. You have to pump really hard to get it started - but if you keep pumping, the water flows much easier. With branding, if you put in the work to make your brand recognized - you can stay top of mind by just staying in front of people. One of the differences between pumping water and gaining brand recognition is as follows. When you stop pumping water, the water stops flowing - but when you gain true brand recognition, it will stick in people's minds long after the product or service isn't advertised or goes away. That's why you tend to remember jingles and commercials from when you were a kid. Someone did a GREAT job in branding!
If you want to know more about this and ALL Market YOU First episodes - visit us at http://www.MarketYOUFirst.com.
Until next time - have a DYNAMITE day!
Wes
The very first episode of Market YOU First was entitled, "Are You A Brandnomer?"
To refresh your memory - a Brandnomer is where a brand name becomes synonymous with a product type. Examples of this would be Uber - which is actually just a car service, Jell-O - which is gelatin, and Q-Tips - which are cotton swabs. But since they've become Brandnomers - you'll rarely hear people call them that. Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.
But there's more to branding than just being synonymous with a product type. It also includes (But, isn't limited to...) colors, logo, jingles, fonts, and slogans. In essence - the things that people immediately recognize as your brand.
I just mentioned fonts. Have you ever seen words arranged the same way as a logo you're familiar with or with the same fonts? It immediately gets your brain working towards where you know it from. And THAT'S successful branding!
Branding is a lot like operating an old water pump. You have to pump really hard to get it started - but if you keep pumping, the water flows much easier. With branding, if you put in the work to make your brand recognized - you can stay top of mind by just staying in front of people. One of the differences between pumping water and gaining brand recognition is as follows. When you stop pumping water, the water stops flowing - but when you gain true brand recognition, it will stick in people's minds long after the product or service isn't advertised or goes away. That's why you tend to remember jingles and commercials from when you were a kid. Someone did a GREAT job in branding!
If you want to know more about this and ALL Market YOU First episodes - visit us at http://www.MarketYOUFirst.com.
Until next time - have a DYNAMITE day!
Wes