Hey everybody, I want to thank you for taking the time to listen to this inaugural episode of Market YOU First!
The name of this podcast comes from two ideas.
One - you should put the Oxygen Mask that drops during a flight on yourself first, before attempting to help others.
And, two - you can't pour from an empty cup.
Now, both of these have one thing in common - and that's basically self-preservation. By taking care of yourself and being the best that you can be - you have several things happen. You're able to offer a superior product that nobody else in the world can - and your customers are going to attribute you as a Brandnomer.
A Brandnomer is where a brand name becomes synonymous with a type of product. Examples of this would be Uber, Jell-O, and Q-Tips. Those products are actually a car service, gelatin, and cotton swabs - but you'll rarely hear people call them that. Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.
So that's the entire concept of the whole Market YOU First idea. I actually come up with that name almost two years ago. It's not a new concept. As I said, those two things - the not pouring from an empty cup and putting your own mask on if you're in an airplane when the Oxygen Masks drop are just a couple of things to illustrate the concept.
If you think about when you were a young person, you probably had a person that your parents (More than likely your Dad) called their car guy. And they would always go to that person no matter what. They weren't buying a car from the car - but that person. As a matter of fact, if they left and went to another place - there's a really good chance that your parents probably followed them. Or it might've been your mom with a hairdresser. She might have gone to the same salon for years, but when that hairdresser left, she left. And the examples could go on and on and on. There are so many products and services that are out there. You want to separate yourself from everyone else out there.
In your elevator/business card description of what you do - you should basically be able to tell people what it is that you do quite simply in 10 words or less. For instance, in my particular case - mine is I train people to sell themselves, not what they sell. Now, admittedly that comes in right at 10 words - but I still did it. Make it the essence of what you do.
I've seen so many people over the years do something like attach themselves to a specific product. And all of a sudden that product goes by the wayside or they don't sell it any longer - and they have to recreate themselves. The reason being - people associated them with the product or service, and not them as the product or service. We need to show people why they buy us first. Show people the customer care, esprit de corps, and overall brand ambassadorship you're going to provide.
Stand out and be the unique self that you are - everyone else is taken!
Hey everybody, I want to thank you for taking the time to listen to this inaugural episode of Market YOU First!
The name of this podcast comes from two ideas.
One - you should put the Oxygen Mask that drops during a flight on yourself first, before attempting to help others.
And, two - you can't pour from an empty cup.
Now, both of these have one thing in common - and that's basically self-preservation. By taking care of yourself and being the best that you can be - you have several things happen. You're able to offer a superior product that nobody else in the world can - and your customers are going to attribute you as a Brandnomer.
A Brandnomer is where a brand name becomes synonymous with a type of product. Examples of this would be Uber, Jell-O, and Q-Tips. Those products are actually a car service, gelatin, and cotton swabs - but you'll rarely hear people call them that. Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.
So that's the entire concept of the whole Market YOU First idea. I actually come up with that name almost two years ago. It's not a new concept. As I said, those two things - the not pouring from an empty cup and putting your own mask on if you're in an airplane when the Oxygen Masks drop are just a couple of things to illustrate the concept.
If you think about when you were a young person, you probably had a person that your parents (More than likely your Dad) called their car guy. And they would always go to that person no matter what. They weren't buying a car from the car - but that person. As a matter of fact, if they left and went to another place - there's a really good chance that your parents probably followed them. Or it might've been your mom with a hairdresser. She might have gone to the same salon for years, but when that hairdresser left, she left. And the examples could go on and on and on. There are so many products and services that are out there. You want to separate yourself from everyone else out there.
In your elevator/business card description of what you do - you should basically be able to tell people what it is that you do quite simply in 10 words or less. For instance, in my particular case - mine is I train people to sell themselves, not what they sell. Now, admittedly that comes in right at 10 words - but I still did it. Make it the essence of what you do.
I've seen so many people over the years do something like attach themselves to a specific product. And all of a sudden that product goes by the wayside or they don't sell it any longer - and they have to recreate themselves. The reason being - people associated them with the product or service, and not them as the product or service. We need to show people why they buy us first. Show people the customer care, esprit de corps, and overall brand ambassadorship you're going to provide.
Stand out and be the unique self that you are - everyone else is taken!