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Market YOU First!
Market YOU First!
Decision-Making Framework
Is your LinkedIn profile costing you opportunities? In this power-packed episode, Wes Wyatt reveals how to turn your profile into a client-attracting machine! Learn the exact formula for crafting attention-grabbing headlines, selecting the right visuals, and showcasing your wins. Stop losing dream clients who scroll past your profile! 🎯
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This is Market You First. Market You First. It's time to learn to sell what you bring to the table, not what you're selling. This is Market You First. This is your host, Wes Wyatt. Hey, this is Wes Wyatt, and this is the Market You First podcast. When was the last time you looked at your LinkedIn profile? I mean, really looked at it. You know, I heard about a brilliant business consultant who hadn't updated their profile in two years. Now, what was their excuse? I'm too busy getting results for my clients. But here's the thing. While they were too busy doing great work, potential dream clients were scrolling right past their profile. So why does this matter? Now, your LinkedIn profile isn't just a digital resume. It is a 24-7 personal brand ambassador. While you're sleeping, meeting clients, or enjoying family time, decision makers are quietly checking out your LinkedIn, and they're making split decisions about whether to work with you or not, hire you, or connect with you. But here is the kicker. A huge potential of buyers will go through and check you out on LinkedIn before they ever reach out. So your profile isn't telling your story effectively if you're losing opportunities without even knowing it. So here are three key takeaways that are going to help you with this. First, transform your headline and stop just listing your job title. So instead of you, I guess, putting that you drive a forklift or whatever the case may be, say, I help your ideal client, whatever that is, achieve a specific result, whatever that is, through your unique approach. Okay, whatever that is. So, for example, I help small businesses double their revenue through stress-free marketing systems, all right? Now, the second thing is upgrade your visual board, okay? Your profile should be less than three years old, okay? Show you from your shoulders up, match your industry vibe, and add a banner image that showcases your expertise or includes your contact info. No generic blue backgrounds, a picture of your cat, you know, ocean. Make sure that you market you first. And three, feature your wins. If your about section should be a client success story. So share specific results. Say, I help 12 startups increase sales by averaging 156% back in 90 days. And then back it up with testimonials from your featured selection, or the testimonials in your featured section, that is. So, how do you market you first and make this personal? Remember, LinkedIn isn't about what you do. It's about how you help people and how you change their lives. So, a real estate agent shouldn't just list 15 years of experience. Instead, share, I've helped 200 first-time homebuyers find their dream homes under their budget. Make every word count by focusing on impact, not just tasks. So, here's your call to action. Take 15 minutes right now. Update your LinkedIn headline using the formula that I shared. And then, just that one change could dramatically increase your profile views and start attracting the right people to your personal brand. And hopefully this has helped you out. If it has, don't forget to like, share, comment, and subscribe. When you get done listening, go to weswyatt.com, scroll down to where you can put in your name and your email address, and subscribe to our emails. Okay, that'll get you on the insider list. And I'll provide you with all the tips and tricks and nuggets that I find. If you have questions, you can go to the bottom right of my weswyatt.com. You'll see a little thought bubble there. That is my chat feature. I don't monitor that live, but I'll get back to you very promptly. And last but not least, you can go to weswyatt.com forward slash disclaimer for important contacts regarding this and all podcasts, posts, and info I provide. So, thank you for being part of another episode of the Market You First podcast. And until I talk to you next time, have a dynamite day. You've been listening to the Market You First podcast. You are the most important thing you can sell. We hope you've gotten some useful and practical information from the show. Make sure to like, rate, and review the show. And we'll be back soon. But to find the show notes and everything about the Market You First podcast, visit marketyoufirst.com. On behalf of your host, Wes Wyatt, and the whole Market You First team, have a dynamite day.
